Engineering Strategy | Aleix Morgadas | Substack

Designing an Engineering Strategy

I divided the topic into four posts/emails. Part I. What the is Strategy? [This post] Part II. Understanding the high-stake problem. Part III. Giving…

Jan 19, 2022 • Aleix Morgadas

Most Popular

You need to understand the business to design a good engineering strategy

May 1, 2024 • Aleix Morgadas

The outcome of the strategy becomes culture

Jan 14, 2024 • Aleix Morgadas

Leadership as a platform

Dec 10, 2023 • Aleix Morgadas

Mobile onboarding evolution at Flo Health - Engineering Strategy

Jun 5, 2025 • Eugene Sergueev

Recent posts

I started to use a notebook again to slow down when AI Agents keep seeking for my attention

Yes, the physical notebook.

Mar 3 • Aleix Morgadas

Making sure a strategy happens with Coherent Actions and ad hoc teams

How coherent actions and ad hoc teams help you on the execution of the strategy

Feb 19 • Aleix Morgadas

"We just need to plan it better next time"

I heard this sentence multiple times during my career, and sometimes said by myself.

Jan 18 • Aleix Morgadas

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Resources

Awsome Engineering Strategy

📚 Guides

Engineering Strategy Guide — Communicating to technical and non-technical stakeholders for alignment and buy-in

Sharing my learnings on Engineering Strategy and Leadership

May 15, 2025 • Aleix Morgadas

Engineering Strategy Guide — Influencing Strategy in a Top-Down organization without authority

A guide for non C-suite engineering leaders

Jan 2, 2025 • Aleix Morgadas

Engineering Strategy Guide - The game you play

Tech strategy guide for tech leaders. Understand the business

Jul 27, 2024 • Aleix Morgadas

Engineering Strategy Guide - Introduction

An introduction to tech strategy

Jul 20, 2024 • Aleix Morgadas

🤔 Strategy Examples

When a supportive subdomain requires heavy investing

An example of a chat in a two-sided marketplace product

Aug 18, 2025 • Aleix Morgadas

Mobile onboarding evolution at Flo Health - Engineering Strategy

Open Engineering Strategy

Jun 5, 2025 • Eugene Sergueev

A team grouping (tribe) with local optimization thinking. Making sense of complex socio-technical system

Fintech Engineering Strategy. Post VII

Feb 21, 2024 • Aleix Morgadas

Reducing the chaos before addressing the complex socio-technical system

Fintech Engineering Strategy. Post VI

Feb 14, 2024 • Aleix Morgadas

🗺️ Wardley Maps

Live course: Wardley Mapping en Español 🇪🇸

Post in English, cohort course in Spanish

Apr 21, 2025 • Aleix Morgadas

Wardley Mapping Factorial

How post-ZIRP affects SaaS HR solutions for SME market

Jan 6, 2025 • Aleix Morgadas

Wardley Mapping Buffer

Table of contents

Dec 11, 2024 • Aleix Morgadas

Wardley Mapping, Users and their Needs

When I started to learn about Wardley Mapping, I overlooked at an essential aspect of mapping that I assumed I knew.

Jun 21, 2024 • Aleix Morgadas

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