Engineering Strategy Guide - Introduction

An introduction to tech strategy

Table of contents

1. What’s not strategy

2. Core components

3. Where and when to invest in designing an engineering strategy

4. Strategy types

5. Strategy principles

6. Design and execution

7. Fractal strategy

“Strategy is how you overcome the obstacles that stand between where you are and what you want to achieve.” - Richard Rumelt

Another way to describe it is:

“Strategy is a set of coherent decisions, based on imperfect information, to overcome a high stake complex challenge”.

Therefore, engineering strategy is how we address the high-stake complex business challenge from a sociotechnical perspective.

1. What’s not strategy?